K Advertising lands Sock Shop revamp after Valentine’s ad

K Advertising has won the Sock Shop advertising account on the back of a Valentine’s Day promotion, starring the page three girl-of-the-moment, Melinda Messenger.

K Advertising has won the Sock Shop advertising account on the back

of a Valentine’s Day promotion, starring the page three

girl-of-the-moment, Melinda Messenger.



The promotion breaks on Valentine’s Day in the Sun. It shows Messenger

wearing a pair of heart-patterned socks, and is backed by a special

offer to encourage consumers to go to Sock Shop.



The retail chain, which used to be part of the ill-fated Facia group,

has not worked with an advertising agency since it was bought out from

the receivers by the Tulchar Group last year. The appointment follows

several months of informal talks with the chief executive of the Tulchar

Group, Peter Ridsdale.



Hamish Pringle, chairman and chief executive of K Advertising, said:

’Sock Shop is a brand that grew rapidly in the 80s and now needs a 90s

update. We are planning a few more surprises to refresh the Sock Shop

name and keep it fashionable.’



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