Kabbee encourages people to party like the Royals

Kabbee, the minicab minicab comparison and booking app, has launched a royal outdoor ad campaign and online film to encourage partygoers to avoid using night buses.

Kabbee: rolls out royal-themed campaign
Kabbee: rolls out royal-themed campaign

The outdoor ad, "Party like Harry, get home like Willy, will appear along London’s N149 bus route owned by JCDecaux and Clear Channel, encouraging people to party like Prince Harry but return home like Prince William would, in a cab. It was created by Antidote.

An online "Night(mare) Bus Journey" film, launching today, shows common scenarios associated with catching a night bus, like fights and drunken antics.

A study carried out by Kabbee highlighted nearly 60 per cent of people said their main annoyance on a night bus was drunken behaviour, followed by people shouting and smelly food.

There is expected to be an increase of people using night buses in London over the month, with World Cup 2014 football games finishing after the last tube.  

The Kabbee campaign comes a week after black cab drivers held a one-day strike in Central London to fight against the use of rival Uber, a minicab app that uses a meter.

 

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published