Kahlúa launches four-minute cinematic ad starring Jeff Bridges

Pernod Ricard has called on Academy Award-winning actor Jeff Bridges to star in its western-inspired four-minute cinematic ad for Kahlúa.

Jeff Bridges: stars in 'the White Russian' by Lucky Generals
Jeff Bridges: stars in 'the White Russian' by Lucky Generals

It is the first campaign Lucky Generals has created for the brand, since being appointed to the Pernod Ricard roster in October. It is also the first work the agency has done that will run outside the UK.

The four-minute ad, "the White Russian", will launch online and in US cinemas.

It will be supported by a behind-the-scenes series, instructional cocktail mixing films, consumer experiences and a retro movie poster campaign promoting Kahlúa’s classic cocktails.

The cinematic western styled film features The Big Lebowski star narrating an intriguing story about the unexpected encounter of two men from different worlds in the 1970s.

The ad was directed by the award-winning director Ivan Zacharias through Stink.

Bridges said: "As a short film entirely inspired by a simple classic cocktail, this story is creative, enigmatic and beautifully shot.

"The White Russian is one of the most popular classic cocktails and it's seeing a massive revival right now, so to work with Kahlúa on this project is great timing."


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).