Kameleon lands Sofaworks content brief

The content marketing agency Kameleon has been appointed by the sofa retailer Sofaworks as its lead strategic agency.

Sofaworks: 'sniff' by TBWA\Manchester
Sofaworks: 'sniff' by TBWA\Manchester

The family-owned furniture chain is seeking to increase its presence in digital content beyond the traditional marketing space. Kameleon has been charged with developing and implementing a strategy focused on video to improve its online engagement.

Sarah Lynch, branding and advertising manager, said: "Sofaworks has always been an extremely personal brand with a deep relationship with customers. We see digital content as a huge opportunity to bring that to life, and help customers to better understand who we are and what we do."

Sofaworks was the broadcast sponsor of Channel 4’s 'Gogglebox'.

 

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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