Bartle Bogle Hegarty has recruited the big-name photographer, Nadav
Kander, to create the launch campaign for Salvatore Ferragamo Parfums,
marking the agency’s first work since winning the account in
The global campaign consists of a stark black-and-white ad showing a man
gently kissing the inside of a woman’s wrist. The endline, ’Notice
everything’, will be translated into French, Spanish and Italian when
the ad runs in those countries but will remain in English for the rest
of the world.
The ad, which was written by Jayne Marar and art directed by Jo Webb,
also features the distinctive, intricately designed perfume bottle.
It will run globally from October in style magazines such as Elle, Vogue
and Marie Claire, as well as weekend newspaper supplements. Media will
be mostly handled by Zenith Media in Europe, but local agencies will
handle buying outside of Europe.
Felicity Ross, an account director at BBH who works on Ferragamo, said:
’The perfume launch is about re-energising the Ferragamo brand.
Ferragamo’s philosophy has always been classics with a twist, but with
attention to detail. This launch will open the brand up to a younger
The fragrance is the product of a partnership between Salvatore
Ferragamo, the Italian luxury leather goods company, and Bulgari, the
BBH won the account in a pitch involving Saatchi & Saatchi in Rome and