Karen Buchanan appointed Publicis London chief executive

Publicis London has parted company with its chief executive Neil Simpson and replaced him with The Red Brick Road's managing partner Karen Buchanan.

Nigel Jones with new Publicis chief executive Karen Buchanan
Nigel Jones with new Publicis chief executive Karen Buchanan

Buchanan will join the agency in the coming months, reporting directly to Publicis Group UK’s chairman and chief executive Nigel Jones.

She has worked at The Red Brick Road since 2006, running all aspects of the agency’s Tesco account.

Previously, Buchanan was at DDB UK, where she had worked her way up to head of account management.

Simpson had been chief executive of the agency since 2007 but is leaving as part of a restructure that follows Publicis Groupe’s acquisition of the direct and digital specialist Chemistry Communications, which has now officially gone through.

Chemistry will be merged with Publicis Dialog to create the UK’s second largest direct marketing agency. The new agency, which will assume the Chemistry name, will consist of more than 250 staff and have revenues approaching £30 million. It will be led by Chemistry chief executive Joe Garton, managing director Diane Charlton and Dialog’s chief executive Mike Welsh.

Publicis Modem and Publicis Blueprint will sit alongside Publicis London and Chemistry in a four agency UK group.

Topics

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published