Karma rebrands social media agency Grape

Karma Communications Group is rebranding Grape Digital, the social media agency it bought last year, as Krowd.

Krowd: Joe Holt (l) and Mark Malone
Krowd: Joe Holt (l) and Mark Malone

Dan Holt, who was previously Grape’s head of strategy but left in May last year and has since worked at AnalogFolk Sydney, returns as a senior planner.

Sanjit Deb, the creative partnerships and content producer at Mindshare Invention, has been hired in an as-yet-unspecified capacity. Alex Micu, the head of video content distribution at The Viral Factory, joins Krowd as a content manager.

Krowd has also created a strategic partnership with the technology entrepreneur and journalist Hermione Way to help with its international expansion plans. Krowd will be led by the Grape Digital founder Mark Malone and the creative director Joe Holt (brother of Dan).

Jon Wilkins, the executive chairman of Karmarama, which is owned by Karma Communications, said: "Krowd is well on the way to maturing into a confident leader in social media."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published