Karmarama captures £2m Raffaello ad account

Ferrero, which owns brands including Ferrero Rocher, Nutella and Tic Tac, has appointed Karmarama to handle its £2 million Raffaello creative business.

Raffaello: Karmarama win
Raffaello: Karmarama win

It follows a competitive pitch between four agencies. Ferrero began the process, which was handled by Roth Observatory, in September last year.

Karmarama has been tasked with creating a TV ad this year, as well as digital and social media activity, for the confectionery brand.

Emma Colquhoun, the marketing director at Ferrero, said: "We were impressed by the way the Karmarama team took our insight to heart and are looking forward to seeing all the skills they have to offer."

James Denton-Clark, the managing director at Karmarama, said: "Although the least-known, Raffaello is one of the most delicious and most interesting brands in the portfolio."

Omnicom Media Group holds Ferrero’s £72 million global media planning and buying account.

In July 2013, Ferrero appointed The Corner to its Tic Tac UK business after a pitch against BETC London.

The process was handled by The Observatory, which became Roth Observatory later that year.

Raffaello, an almond-and-coconut confection, was launched in 1990.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Maltesers unveils Braille billboard in next phase of disability campaign

1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

Just published