Karmarama captures Honda sponsor work

Karmarama will create idents for Honda UK's Channel 4 film sponsorship after winning a competitive brief.

Karmarama captures Honda sponsor work

 This is the first time Karmarama has been chosen to handle TV brand activity for Honda. The agency has been on the company’s roster for 12 years, producing below-the-line and digital work, as well as dealership ads.

Honda regularly asks its roster agencies to pitch for projects, such as launches for new models. 

Wieden & Kennedy London also submitted ideas for the brief.

Paul Runza, the marketing communications manager at Honda, said: "What really impressed us about Karmarama’s response was the way they seamlessly linked the brand truth of being a progressive organisation to the subject of film."

The Japanese car-maker’s two-year sponsorship deal includes all films shown on More4, Film4 and E4. Honda previously sponsored Channel 4 documentaries between 2010 and 2013.

Nik Studzinski, Karmarama’s chief creative officer, said: "This is a brilliant example of our breadth of skills at Karmarama, as well as great testament to our relationship with Honda."