Karmarama funds new youth agency

Karmarama has launched a specialist youth agency called KID, headed by its senior planner Jono Holt.

Holt: KID's founding clients will include BBC Radio 1 and Republic
Holt: KID's founding clients will include BBC Radio 1 and Republic

The new agency, which will operate separately to Karmarama and have its own P&L, has launched with clients including BBC Radio 1 and the youth clothing chain Republic.

KID is funded by the Karmarama "K-Futures" scheme, which launched last year and allows staff to apply for funding if they have a business or innovation idea.

The agency will attempt to deliver insight into the 16- to 29-year-old market. It is establishing a network of journalists and young trendsetters, which will feed directly into its creative department.

Holt has worked at Karmarama for five years on clients including the BBC and Nintendo. He said: "We’re here to help brands be more useful to the lives of young people. We set out to help our clients understand their audiences in the most interesting ways and then develop ideas that young people really care about."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).