Karmarama hires Brian Williams to form ECD trio

Karmarama is creating a triumvirate of executive creative directors to work under chief creative officer Nik Studzinski following the agency's acquisition by consulting giant Accenture.

Williams: moves from The Martin Agency
Williams: moves from The Martin Agency

Brian Williams, deputy executive creative director at The Martin Agency London, is joining Karmarama as joint ECD. Dickie Connell has been promoted from deputy ECD to joint ECD. 

They will work alongside Adam Kean, who joined Karmarama at the end of 2015. He was previously the sole ECD at the agency.

Kean and Connell will run Karmarama’s creative department along with Studzinski. Williams will work on a range of accounts, which have yet to be decided, while he settles into the role.

Williams joined The Martin Agency in the US in 2008 as associate creative director and moved to the UK office in 2014. In the US, he handled the Walmart business and jointly led the John F Kennedy Presidential Library and Museum business. The 2012 interactive documentary Clouds Over Cuba for the museum won an Emmy award, 11 Cannes Lions and a D&AD yellow Pencil. 

Connell joined Karmarama six years ago and most recently led the Just Eat account. He was promoted to deputy ECD last year. 

Karmarama has been on a hiring spree since being bought by Accenture Interactive in November last year. Last week, the shop appointed Rob Chandler as strategy lead and Daniel Prestes as strategy director.

Studzinski said: "Brian is talented, yes. Highly awarded, yes. A lovely man, yes. And, of course, American. But he’s also, and most importantly, one of the world’s foremost authorities on seminal Scottish band Cocteau Twins. Seriously, ask him anything. Apparently, they’re not even twins. Who knew?"

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published