Karmarama lands BBC Olympics brief

BBC Worldwide, the corporation's commercial arm, has appointed Karmarama to create a campaign to promote the launch of its Olympic Games DVD collection.

BBC Olympics...to launch Olympic Games DVD collection
BBC Olympics...to launch Olympic Games DVD collection

Karmarama, a BBC roster shop, picked up the business without a formal pitch and will create work spanning TV, outdoor and digital to market the five-disc DVD set in the run-up to Christmas.

The above-the-line campaign aims to remind viewers how everyone in the UK played a part in the drama of London 2012. It will show some of the most high-profile sporting moments as well as less-known stories. Danny Boyle’s re-edited version of the opening ceremony is also included in full.

Rob Lowe, the marketing director at BBC Worldwide, consumer products, said: "The launch of the London 2012 Olympic Games DVD will be one of the biggest home entertainment events this year. Karmarama’s work truly captures the emotion and drama of the Olympics."

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published