Karmarama owner acquires social agency Grape Digital

The Karma Communications Group, which owns Karmarama, has acquired the independent social media agency Grape Digital for an undisclosed sum.

Joe Holt (l) and Mark Malone
Joe Holt (l) and Mark Malone

The agency’s nine permanent staff will move into Karma’s offices in Farringdon, London, on Monday.

Grape’s managing director and founder, Mark Malone, will become the group’s head of social, while Joe Holt will remain in his position as the creative director. Both become shareholders in Karma.

Grape, which was founded in 2009, has worked with clients including Live Nation, Agent Provocateur, Fiat, Tesco and Samsung. It will be renamed and could be folded into Karmarama or Karma’s PR agency, Kaper, with which it has worked on joint pitches and clients for the past three months.

Ben Bilboul, the chief executive of Karma, said: "Mark and Joe share our ambition to significantly raise the quality of work in this space. We’ll be putting them right at the heart of our business."

Charles Watson, the group chairman of Karma, said he expected to grow the social division: "As Grape has its own portfolio of clients, I think it’s highly probable that we will be looking to hire more people in that area."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More