Karmarama wins £20m Plusnet ad account

BT-owned Plusnet, the UK-based internet service provider, has appointed Karmarama to handle its £20 million integrated advertising account.

Plusnet: hired Karmarama
Plusnet: hired Karmarama

Karmarama won the business following a pitch against MCBD, Swarm (Y&R's conlict shop) and McCann Erickson Manchester.

The pitch process, which kicked off in March, was handled by the AAR.

Karmarama will initially work on the national launch of Plusnet, as it moves from being a regional internet service provider to a national brand providing broadband across the whole of the UK.

The agency will create a number of campaigns to raise the profile of Plusnet, help attract new customers and build stronger relationships with their existing customer base.

Plusnet's advertising has previously focused on digital and outdoor and it has worked with various shops on a project basis, such as Chemistry and Twentysix Leeds.

Nick Rawlings, the commercial and marketing director at Plusnet, said: "Throughout the pitch process Karmarama demonstrated real creativity and vigour in conveying an understanding of our business and the challenges at hand. We're delighted to be working with them."

Plusnet was founded in 1997, and now provides home phone and broadband services to more than 200,000 customers across the UK.

The Sheffield-based company was bought by BT in January 2007.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).