Karmarama wins B&Q's £40 million advertising

Be the first to comment
B&Q picks Karmarama
B&Q picks Karmarama

B&Q has awarded its £40 million advertising account to Karmarama.

The agency won the business after a head-to-head pitch with WCRS.

Other competing agencies BETC London and Dare were knocked off the pitch at an earlier stage.

The previous incumbent on the account McCann London pulled out of the process following the departure of B&Q's marketing director, Katherine Paterson in September.

The pitch kicked off in July this year and was handled by an in-house consultant.

McCann had worked with B&Q for three years after winning the business following a pitch against WCRS, Miles Calcraft Briginshaw Duffy (MCBD), and Rapier.

Earlier this week, Kingfisher, B&Q’s parent company, handed MEC its consolidated £45 million media planning and buying business for its B&Q, TradePoint and Screwfix brands after a pitch.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Premier League gives lion a makeover as it waves goodbye to Barclays
Share

1 Premier League gives lion a makeover as it waves goodbye to Barclays

The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years.

The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published