Karmarama wins two weeks free media for Air New Zealand push

An outdoor campaign created by Karmarama for Air New Zealand will run across the London Tube network for free over the next two weeks after the creative agency won a national competition.

To celebrate ten years of digital escalator panels in London Underground stations, Exterion Media ran a competition for a creative agency to come up with the best idea to showcase the format. 

Karmarama’s winning idea – a campaign that transforms the digital escalator panels into the windows of a plane – will feature across key London sites for the next two weeks. 

The Air New Zealand ads simulate the view of landscapes of New Zealand during take-off and landing, as if the viewer is aboard an Air New Zealand flight.

Karmarama’s work aims to inspire commuters, with those travelling up the escalator meant to experience takeoff and those going down experiencing a landing.

The "Better way to fly" ads were created by Aoife McCleary and Daniel Pattison at Karmarama.

The competition was open to agencies across the UK, with the winner given two weeks free media.

Karmarama picked up Air New Zealand’s UK ad account in 2014 after a competitive pitch. Vizeum has handled the airline’s European media since 2012.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More