Kaspersky Lab 'safeguarding me' by McCann London

Kaspersky Lab, the internet security company, has unveiled an integrated campaign that celebrates the things people cherish the most.

Created by McCann London, which won the account in May 2012, the Kaspersky campaign features a series of individuals who profile themselves by displaying the items that mean the most to them – in each instance concluding with their electronic device and the crucial role it plays in their lives.