Kate Moss floats in space in Charlotte Tilbury VR experience

Kate Moss acts as a celestial guide in a virtual reality experience by Charlotte Tilbury which features perfume bottles hurtling through space as flying saucers.

Moss, who invites the user to be transported into outer space, stars in the piece as part of a global launch campaign to promote Tilbury’s debut fragrance, Scent of a Dream.

Created by production studio Happy Finish, the VR experience can be viewed on VR headsets such as the Samsung Gear or Google Cardboard at Charlotte Tilbury counters across the UK.

Meanwhile, mobile and desktop users can access a bespoke version of the content via Facebook and YouTube apps.

Antoine Wagner, the artist and director, filmed the video on the same set as the Scent of a Dream film, also starring Moss, which was shot by Baillie Walsh, the renowned music video director. Wagner is the great-great-grandson of Richard Wagner, the German music composer.

Tilbury said: "In the same way that Frankincense within my scent elucidates the beholder through the sesquiterpenes in it (proven to deliver oxygen to the brain), the VR takes the user literally through a portal into another world. It isn’t unlike an experience of enlightenment.

"I have been obsessed with the physics for years, and wanted to explore the history of the universe through this experience."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More