Kate Moss floats in space in Charlotte Tilbury VR experience

Kate Moss acts as a celestial guide in a virtual reality experience by Charlotte Tilbury which features perfume bottles hurtling through space as flying saucers.

Moss, who invites the user to be transported into outer space, stars in the piece as part of a global launch campaign to promote Tilbury’s debut fragrance, Scent of a Dream.

Created by production studio Happy Finish, the VR experience can be viewed on VR headsets such as the Samsung Gear or Google Cardboard at Charlotte Tilbury counters across the UK.

Meanwhile, mobile and desktop users can access a bespoke version of the content via Facebook and YouTube apps.

Antoine Wagner, the artist and director, filmed the video on the same set as the Scent of a Dream film, also starring Moss, which was shot by Baillie Walsh, the renowned music video director. Wagner is the great-great-grandson of Richard Wagner, the German music composer.

Tilbury said: "In the same way that Frankincense within my scent elucidates the beholder through the sesquiterpenes in it (proven to deliver oxygen to the brain), the VR takes the user literally through a portal into another world. It isn’t unlike an experience of enlightenment.

"I have been obsessed with the physics for years, and wanted to explore the history of the universe through this experience."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published