Katie Lee lands MD role at Gravity Road

Gravity Road, the agency founded by Mark Boyd and Mark Eaves, has hired Katie Lee, the managing director of Leo Burnett London, as its first managing director.

Gravity Road: Lee and Conolly (centre) will work alongside Eaves (far left) and Boyd (far right)
Gravity Road: Lee and Conolly (centre) will work alongside Eaves (far left) and Boyd (far right)

In her new role, Lee will be charged with driving Gravity Road’s new-business efforts and maintaining relationships with its existing clients. Her arrival will allow Boyd and Eaves to focus on creative strategy and innovation.

Lee became the managing director at Leo Burnett London in April and also acted as the group marketing director. Before joining Leo Burnett in 2007, she worked at Bartle Bogle Hegarty and Saatchi & Saatchi.

Gravity Road has also hired Pete Conolly, a former creative director at Goodby Silverstein & Partners in San Francisco and creative partner at Dare, to lead its creative work and develop its international proposition.

Since leaving Dare earlier this year, Conolly has been working as a freelance creative director at Gravity Road.

Eaves said: "The Gravity Road model is different and we are not trying to recreate a traditional agency. But, because of our backgrounds, we recognise the best bits of big agencies. Katie and Pete are the embodiment of that."

Boyd added: "Finding partners to join and grow our culture has been key for our next stage of growth."Gravity Road, which now has 50 staff, works with brands including Bacardi, Cadbury, Sainsbury’s and ITV, as well as managing its own YouTube channel network and developing TV programmes.

Lee said: "This industry is changing and the task ahead for agencies and clients is a complex one. Gravity Road is an entirely new breed of agency built for the future."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More