Katie Price undie range axed by Asda following poor sales

LONDON - Asda has dropped its range of Katie Price lingerie after poor sales and damaging publicity around her divorce from singer Peter Andre.

Price signed a three-year £1.5m deal with the retailer to produce the range in 2006. According to reports, the range has not been selling well despite heavy discounting.

According to a report in the Daily Mirror, the decision to axe the range was also influenced by the poor publicity surrounding Price since her break-up with Peter Andre and her subsequent romance with cross-dressing cage fighter Alex Reid.

Asda's decision to drop Price follows a fallout between the retailer and the model over comments she made about scars on her breasts while appearing on her TV show 'What Katie Did Next'.

The programme was broadcast while Price was promoting Asda's Tickled Pink breast cancer charity. Shortly afterwards she was axed from the campaign.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from Campaign with unlimited access to Campaignlive.co.uk


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published