Katy Perry stars as relentlessly cheerful Christmas fairy for H&M

H&M has unveiled its 'Makers of Happy and Merry' Christmas campaign, starring Katy Perry as a glittery sugar plum fairy in a world of giant, wheeling gingerbread men and whirling tin soldiers.

H&M: Christmas campaign features a jolly Katy Perry
H&M: Christmas campaign features a jolly Katy Perry

The ad is unashamedly buoyant and is soundtracked by a new, upbeat single from Perry called 'Every Day is a Holiday'.

Perry dances her way through a Nutcracker-style cast of Christmas characters, including life-size candy sticks, over-sized gifts, baubles and elves, all variously kitted out in H&M's dedicated Happy and Merry range.

Perry also gets a topless love interest, as well as a crop of suitably ethnically diverse kids popping up through the ad.

Perry, in a behind-the-scenes video, describes the campaign as "very me" and "very jolly".

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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