Katz Radio Sales to handle Jazz FM and Beat 106 accounts

Following Clear Channel’s acquisition of Katz Radio Sales (Media Business, 11 October), Katz has taken over the selling of Jazz FM and Beat 106 to a host of media agencies, until a new radio sales structure is up and running.

Following Clear Channel’s acquisition of Katz Radio Sales (Media

Business, 11 October), Katz has taken over the selling of Jazz FM and

Beat 106 to a host of media agencies, until a new radio sales structure

is up and running.



Katz will be pitching to agencies to get Jazz FM and Beat 106, the

central Scottish station, into media planning schedules.



The Katz team, led by sales director David Goffin, is talking to Carat,

Mediapolis, Optimedia, Initiative, Universal McCann and CIA. The

remainder of the agencies will be sold to via the existing Jazz FM sales

team.



But Clear Channel emphasised that Katz was only selling Jazz FM as an

interim measure until further decisions regarding the future of the

radio sales house are made. An insider said there would be a

restructuring of the sales operation in February, and that Katz would

not necessarily continue with the Jazz account.



The UK-based sales house has a 12 per cent share in all commercial radio

hours, compared with Jazz FM’s 1 per cent.



According to an agency observer, the Jazz sell is not an easy one. ’Katz

is marginal competition compared with Emap, Opus and Capital. Jazz does

not have much selling leverage as it doesn’t have a defined role or

schedule to offer at this stage.’



Plans for the official merger of Katz into Clear Channel are to be

announced early next year.



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