Kayak.com launches European ad review

Kayak.com, the US-based travel search engine, is on the hunt for a creative agency to work with across Europe.

Agencies have been contacted in the past ten days about a request for proposal.

The brief is understood to be digitally led but fully in­tegrated and covers multiple European markets. The research company Grupo Consultores is running the pitch through its Madrid office.

The New York agency Barton F Graf 9000 previously handled Kayak’s advertising in Europe and the US. The shop created a campaign for the brand earlier this year called "carnival", which was translated into French, German, Spanish and Italian.

In February, Kayak appointed ZenithOptimedia to handle its digital and offline media planning and buying across Europe after a pitch.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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