Kaye to quit directing ads for ’Factory’ venture

Tony Kaye, who has won more D&AD Pencils for his work than any other director, is to quit commercials in order to pursue his dream of creating an Andy Warhol-style Factory of artistic talent.

Tony Kaye, who has won more D&AD Pencils for his work than any

other director, is to quit commercials in order to pursue his dream of

creating an Andy Warhol-style Factory of artistic talent.



Kaye will continue to contribute to the making of commercials in

partnership with directors from his own roster. Jason Harrington, one of

his proteges, recently established himself as Kaye’s successor on the

Dunlop campaign when he directed the tyre manufacturer’s latest

commercial, ’unexpected 2’.



’I want to be the Walt Disney of the next millennium’ Kaye said. ’I want

to have that branding.’



The K Media Group already works in the areas of music videos (K Music

Video), new media (K-Interactive), television and feature films (Tony K.

Features) as well as commercials (Tony Kaye & Partners). The group has

offices in the UK and the US.



Kaye is still working on his first feature film in the US. It deals with

the subject of neo-Nazis and promises to be, in Kaye’s words,

’gritty ... It’s about anger and hate.’



At the same time, Kaye has spoken out against his exclusion from the

D&AD Commercials Book, which was published last year, and called for the

resignation of Anthony Simonds-Gooding and Tim Mellors, respectively the

chairman and president of D&AD.



’It’s like leaving Einstein out of a book about the great mathematicians

of this century,’ Kaye said. He was omitted because he was unavailable

to co-operate with the project due to his feature film commitments.



He is probably best known for his ’twister’ spot for Volvo, which won a

D&AD gold three years ago.



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