Tony Kaye, who has won more D&AD Pencils for his work than any
other director, is to quit commercials in order to pursue his dream of
creating an Andy Warhol-style Factory of artistic talent.
Kaye will continue to contribute to the making of commercials in
partnership with directors from his own roster. Jason Harrington, one of
his proteges, recently established himself as Kaye’s successor on the
Dunlop campaign when he directed the tyre manufacturer’s latest
commercial, ’unexpected 2’.
’I want to be the Walt Disney of the next millennium’ Kaye said. ’I want
to have that branding.’
The K Media Group already works in the areas of music videos (K Music
Video), new media (K-Interactive), television and feature films (Tony K.
Features) as well as commercials (Tony Kaye & Partners). The group has
offices in the UK and the US.
Kaye is still working on his first feature film in the US. It deals with
the subject of neo-Nazis and promises to be, in Kaye’s words,
’gritty ... It’s about anger and hate.’
At the same time, Kaye has spoken out against his exclusion from the
D&AD Commercials Book, which was published last year, and called for the
resignation of Anthony Simonds-Gooding and Tim Mellors, respectively the
chairman and president of D&AD.
’It’s like leaving Einstein out of a book about the great mathematicians
of this century,’ Kaye said. He was omitted because he was unavailable
to co-operate with the project due to his feature film commitments.
He is probably best known for his ’twister’ spot for Volvo, which won a
D&AD gold three years ago.