Keira Knightley Women's Aid ad 'too violent' for broadcasters

LONDON - Broadcasters are refusing to show Grey London's hard-hitting ad for Women's Aid, starring Keira Knightley, due to the level of violence.

The ad, which has shown in cinemas and online, features Knightley returning home from a film shoot, only to be beaten up by her boyfriend.

Grey is currently talking to the ad watchdog Clearcast about cuts that might allow the ad to be featured on TV.

Alice Shelley, the copy group manager at Clearcast, said: "The broadcasters’ feeling is that it is too hard-hitting for TV, even with a watershed restriction."

Chris Hirst, Grey London's managing director, told Campaign: "We have been in discussions with Clearcast about showing this ad on TV but we are in no rush.

"We are relying on free media space for this ad, and so far we have not agreed any with any TV channels."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More