Keira Knightley Women's Aid ad 'too violent' for broadcasters

LONDON - Broadcasters are refusing to show Grey London's hard-hitting ad for Women's Aid, starring Keira Knightley, due to the level of violence.

The ad, which has shown in cinemas and online, features Knightley returning home from a film shoot, only to be beaten up by her boyfriend.

Grey is currently talking to the ad watchdog Clearcast about cuts that might allow the ad to be featured on TV.

Alice Shelley, the copy group manager at Clearcast, said: "The broadcasters’ feeling is that it is too hard-hitting for TV, even with a watershed restriction."

Chris Hirst, Grey London's managing director, told Campaign: "We have been in discussions with Clearcast about showing this ad on TV but we are in no rush.

"We are relying on free media space for this ad, and so far we have not agreed any with any TV channels."

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published