Keith Chegwin joins The Collective campaign

Holler, the digital agency, is featuring Keith Chegwin in its first campaign for The Collective, the gourmet probiotic yogurt brand.

The Collective: runs Keith Chegwin competition on Facebook
The Collective: runs Keith Chegwin competition on Facebook

The digital campaign, called 'The Collective Assignments', is a sampling mechanic intended to drive national awareness of the brand and consumer engagement through the digital community.

"Assignment #1" asks consumers to "like" a dedicated Facebook page to win one of 2,000 free pots of The Collective’s yogurts.

However the twist in the terms and conditions is that there is also a prize of being "locked in" a room alone with celebrity Keith Chegwin for three hours.

The Collective's next promotion will launch in May, with a third scheduled for later this year.

Holler was appointed to the account in February this year without a pitch.

The Collective was set up in New Zealand by Mike Hodgson and Amelia Harvey, the former managing director and commercial director of pudding brand Gu.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).