Keith Lemon hits Miami for Carphone Warehouse ad in time for X Factor return

Comedy character Keith Lemon has travelled to Miami in the latest 'Super Mega Personalised' campaign for Carphone Warehouse.

Carphone Warehouse: Keith Lemon stars in the latest ‘Super Mega Personalised’ campaign for the brand
Carphone Warehouse: Keith Lemon stars in the latest ‘Super Mega Personalised’ campaign for the brand

Carphone Warehouse has unveiled the second phase of its campaign featuring Keith Lemon with a new film series that sees Keith travel to Miami where he discovers everyone he meets has the wrong phone deal. 

A 60 second ad will premiere on today and will also appear on Saturday for the return of The X Factor and on the Keith Lemon show Through The Keyhole. 

Julian Diment, marketing director at Carphone Warehouse said: "We had a great reaction to Keith’s first outing with us to Japan, and so we are pleased to be launching the next phase"

Keith said: "The ad looks proper exotic! Chuffed with it. Stayed in touch with t' lifeguard too! Fit!"

 

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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