Keith McPhail quits Brahm agency over strategic difference

Keith McPhail, one of the founding partners of the Brahm agency in Leeds, has quit after differences about the shop’s future direction.

Keith McPhail, one of the founding partners of the Brahm agency in

Leeds, has quit after differences about the shop’s future direction.



He has decided to end his 16-year association with the agency which is

looking at ways of bringing its advertising, PR and sales promotion

operations into a single unit.



Mike Baxandall, the agency’s chairman, said: ’We’ve been looking at

where our business will go in the future and Keith isn’t really in

sympathy with that. There has been no falling out but he has decided he

does not want to be part of it.’



Of the directors who established the agency in 1983, Baxandall, Clive

Rand and Tony Handley remain. McPhail’s shareholding is currently under

discussion.



McPhail, who is also on the Roses awards organising committee, entered

the advertising industry from the client side, having worked previously

for the Bowater Corporation.



He ran Brahm’s Strachan fitted bedrooms and Barratt Homes accounts, but

in recent years concentrated almost exclusively on management and

administrative responsibilities.



McPhail also looked after the group’s design business.



Baxandall said he had no plans to replace McPhail.



’He has just become frustrated with the ad business and wants to do

something else, although he doesn’t yet know what that might be,’ he

added.



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