Kellogg appoints Harrison as permanent marketing director

Kellogg has appointed interim marketing director Peter Harrison as its permanent top UK marketer.

Kellogg: Peter Harrison confirmed as cereal maker's marketing director
Kellogg: Peter Harrison confirmed as cereal maker's marketing director

Harrison has been carrying out the role on an interim basis since Kevin Brennan left the company in July to join Premier Foods.

The company said they looked internally and externally for Brennan’s replacement before deciding to appoint Harrison.

Harrison will report to UK managing director Greg Peterson and will have responsibility for household brands including Kellogg’s Corn Flakes, All-Bran and Rice Krispies.

Harrison started his marketing career with Pedigree Petfood and joined Kellogg in 2001 as a senior brand manager.

During his tenure with Kellogg, he has managed marketing campaigns for Frosties and Crunchy Nuts.

Kellogg said Harrison would be responsible for an advertising budget of £80m a year.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).