Kellogg dumps JWT for Leo Burnett

LONDON - Kellogg has fired JWT Worldwide, except in Asia-Pacific, and has handed its entire global advertising business to Leo Burnett.

Kellogg's... parted company with JWT
Kellogg's... parted company with JWT

The decision is understood to have been driven by Kellogg's US headquarters' desire to gain greater control on the advertising business by centralising the agency relationship out of the US.
 
More details to follow.

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