The agency won the business following a pitch. Saatchi & Saatchi S will now develop Kellogg’s sustainability strategy and activation plan, as well as internal engagement programmes across Europe.
Kellogg’s advertising account is handled by Leo Burnett, while its promotional activity is jointly handled by Iris London and Blue Chip Marketing. The relationships with all three agencies remain unaffected by the appointment.
Annalisa Fuccella, sustainability director for Kellogg in Europe, said: "The Kellogg company has a rich history of corporate responsibility and our commitment is as strong today as it was when our company was founded. We are proud of our progress, but know there is still much we can do."
Sebastian Dreyfus, managing director of Saatchi & Saatchi S EMEA, said: "Kellogg’s commitment to sustainability has intensified over time and now they have a strong desire to do more. The opportunity to work with them across environmental, economic, social and cultural streams of action, to inspire and activate on a regional scale, is immense."