Kellogg reveals new versions of Crunchy Nut Cornflakes ads

Kellogg has unveiled a new series of ads for Crunchy Nut Cornflakes. The four 20-second TV executions by J. Walter Thompson continue the strapline developed in 2001: "Obviously another Kellogg's Crunchy Nut."

"Milk truck" will appear on TV for the first time on Monday with "dash", "B&B" and "vacuum" due to break over the following weeks. The TV ads will be backed by press, radio and six-sheet poster work.

In "milk truck" a man runs into a petrol station and announces there has been an accident due to a milk truck over-turning. He then heads straight for the cereal aisle, grabs a packet of Crunchy Nut Cornflakes and dashes back out to the truck.

"Milk truck" was directed by Jim Jenkins through the production company Hungry Man. The art director was Emma Reddish and writing was by Jason Berry. Media planning and buying is through MindShare.