Kellogg seeks new UK chief as Greg Peterson exits

Kellogg is on the hunt for a managing director after parting company with Greg Peterson, its UK managing director for the past five years.

Kellogg: seeking a new UK managing director
Kellogg: seeking a new UK managing director

The departure comes as the cereal maker continues to struggle to boost UK sales.

Peterson worked in seven countries during his 16 years at Kellogg. As UK managing director, he was responsible for cereal brands such as Kellogg’s Corn Flakes, All-Bran, Rice Krispies and Crunchy Nut.

Flemming Sundo, who headed Kellogg’s Scandinavian operation, will step into the role for a six-month interim period.

In February, Kellogg flagged up the ‘difficult environment in the UK’ to investors. According to one source, the UK business ‘is not performing well’.

Separately, Kellogg is set to extend its bite-sized Wheats range with the launch of Mini Wheats. A campaign is planned to promote the variant.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More