Kellogg signs deal with C4 to promote Krave

Kellogg has signed a multimedia partnership with Channel 4 to promote its cereal Krave through TV ads on E4 and Facebook competitions.

Krave: Kellogg will promote brand through E4 and Facebook
Krave: Kellogg will promote brand through E4 and Facebook

During 5-11 November, the first ad during programmes that begin on E4 at 10pm, including Made In Chelsea and Misfits, will pose a question relating to events that occur in the show.

In a bid to engage with heavy users of "dual-screening", viewers will be directed to visit the E4and Krave-branded app, The Chocovault, on the Krave Facebook page, where they can enter the competition between 10.15pm and 11.59pm each night. Winners will be announced the following day.

The competitions will be promoted in the preceding week through ads across E4's properties on TV, mobile and online. Teaser spots will run on E4 throughout the competition period.

The TV ads will be created by The Outfit UK, the app was designed by Tag and media is handled by Carat.

Laura Bryant, the brand manager at Kellogg, said: "The activity with E4 is a real first for us and we're excited to leverage the TV and social opportunity to connect with our fans."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).