Kellogg's All-Bran - Leo Burnett

Leo Burnett has come up with a simple, elegant solution to portraying the benefits of eating a high-fibre diet: a packet of Kellogg's All-Bran with the bottom torn open. A brilliant follow-up to the casting of William Shatner in last year's All-Bran television campaign.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE