Kellogg's Corn Flakes box greets M4 motorists

JCDecaux's M4 Torch site is being encased by a giant Kellogg's Corn Flakes box for the next three weeks while it gets an upgrade.

Kellogg's Corn Flakes: giant box covers M4 Torch site
Kellogg's Corn Flakes: giant box covers M4 Torch site
Commuters travelling along the M4 will be greeted with a 23-metre-high, box-shaped wrap of the Torch poster site, in a three-week outdoor campaign that includes rail and roadside 48-sheets, planned and booked by Carat and Posterscope.

A Kellogg's spokesperson said: "The M4 torch provides a unique opportunity for Kellogg’s Corn Flakes to remind people about the best way to start each day. Hopefully, the sunshine breakfast will brighten up the daily commute for everyone using the M4 each morning."

Spencer Berwin, managing director for sales at JCDecaux, said: "Kellogg’s have capitalised on the rare opportunity provided by our upgrade of the M4 Torch to create an outdoor campaign that is simply outstanding."

The M4 Torch stands on the busiest stretch of road between the City and Heathrow Airport. According JCDecaux, it provides 1.8 million impacts every week and an audience that is 67% ABC1.  

The Torch will relaunch with two new LED screens on 11 October, delivering a display designed to be three times as clear as the previous screens.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).