Kellogg’s Crunchy Nut has launched the next instalment of its "the trouble is they taste too good" campaign to promote a new variant, Crunchy Nut Granola. The TV spot, created by Leo Burnett, takes place in a setting similar to Area 51, where a group of alien-spotters are on the verge of a momentous sighting. Just as aliens step out from a cornfield, a member of the group scares them away when he starts eating a bowl of the cereal. The work broke this week and will air in cinemas from May. It was created by Ed Morris and Andy Drugan, and directed by David Lodge through RSA Films.
Executive creative director