Kellogg's sues tennis player over Special K brand

Kellogg's has taken legal action against a tennis player's attempt to use the Special K brand name for commercial purposes.

Kellogg's sues tennis player over Special K brand

If successful, the cereal maker's legal claim would prevent other sports stars from using trademarks with a similar name to the brand variant. 

Thanasi Kokkinakis has applied to use the brand on tennis clothing and other merchanchise, according to the Adelaide Advertiser.

However, Kellogg’s has owned the Special K trademark in Australia for 59 years and has started court proceedings to stop the player using the brand name.

The Federal Court of Australia has now sent the case to a mediation conference that will be held in August.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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