Kellogg's targets 'copycats' with sausage butty-eating Aldi actor

The star of Aldi's ad for its low fat cereal appears in a Kellogg's film dressed in a skin-tight leotard eating his real breakfast, a sausage butty, before being joined by his girlfriend, the Special K girl.

Kellogg’s is running the campaign to promote its secret Special K recipe and hit back at Aldi’s ‘copycat’ cereal, which was advertised by dressing up a man in red women’s clothing to spoof the Special K advertising.

Company: Kellogg’s

Brand: Special K

Client: Louise Thompson Davies, brand communications manager at Kellogg’s

Agency: Video News Agency

Creative: Daniel Kennedy

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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