Kelly O’Dea returns to advertising with top Bozell position

Kelly O’Dea, the former account chief on Ogilvy & Mather’s Ford of Europe and Shell business, has been poached by Bozell for a senior international role.

Kelly O’Dea, the former account chief on Ogilvy & Mather’s Ford of

Europe and Shell business, has been poached by Bozell for a senior

international role.



O’Dea, who was president of worldwide client services at O&M, becomes

Bozell’s vice-chairman of international operations and global client

development - a new role insiders describe as ’making the network

work’.



He will be responsible for the running of the network in all markets

outside the US. The job is London-based.



O’Dea was moved out of O&M’s Canary Wharf office to an unspecified post

in New York last August, shortly after the agency’s loss of lead status

on Ford of Europe.



His post has been created at a time when the Bozell holding company,

True North, is attempting to strengthen its non-US operations, which

account for only 28 per cent of its revenues.



Bozell is also expected to announce a replacement for Brian Tucker, the

recently retired president of European operations, within two weeks.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).