Ken New replaces Chris Dickens at Postar

Ken New, the chairman of New PHD and the poster company, Outdoor Connection, is taking over as the head of the outdoor industry’s research organisation, Postar.

Ken New, the chairman of New PHD and the poster company, Outdoor

Connection, is taking over as the head of the outdoor industry’s

research organisation, Postar.



As non-executive chairman of Postar, he replaces Chris Dickens who

resigned from the post earlier this year to pursue other media

interests.



New was selected for the role by the Council of Outdoor Specialists and

the Outdoor Advertising Association, the joint-funders of the research

operation. His appointment is effective immediately and is for a minimum

of two years.



Alan Simmons, chairman of the poster specialist, Concord, and a member

of COS played down any conflict of interest. He said: ’Ken has been

chosen for his integrity, he’s hardly going to be standing up in

meetings and banging the drum for Outdoor Connection.’ Matthew

Carrington, the chairman of the OAA, added: ’His reputation and

well-known commitment to the medium can only benefit Postar.’



Postar has already established itself as a benchmark for outdoor

advertising research around the world, but is still a work in progress.

New admitted: ’There is work to be done in developing it further and, at

the same time, in promoting its use across all arms of the

industry.’



Postar is also close to announcing the appointment of a full-time

managing director, though the chosen candidate is unlikely to come from

within the poster industry itself.



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