Kendall Jenner and Instagram refresh 'mycalvins' campaign

The latest push in Calvin Klein's 'mycalvins' work is off to a powerful start with more than 800,000 likes within 16 hours for model Kendall Jenner's Instagram video featuring shots from her work for the brand.

Jenner's Instagram video attracted more than 800,000 'likes' within hours
Jenner's Instagram video attracted more than 800,000 'likes' within hours

I want to be with you in #mycalvins. My new Spring 2016 @calvinklein campaign... What do you do in yours?

A video posted by Kendall Jenner (@kendalljenner) on


Jenner is only one of the stars featured in the Spring 2016 campaign, which also boasts Justin Bieber, Kendrick Lamar, FKA twigs, Klara Kristin among others.

The various Calvin Klein sub-brands, including jeans and underwear, are united in a campaign that continues the ‘mycalvins’ idea with portraits of each famous face twinned with copy about what they do ‘in their Calvins’.

This 90-second video, which, like the portraits, was shot by Tyrone Lebon, brings everything together. Bieber, who first appeared in a Calvin Klein campaign in January 2015, features heavily.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).