Kennedy takes up AMV planning chief role

Abbott Mead Vickers BBDO is re-installing a planning chief after a six-month experiment in which the planning department was split into semi-autonomous groups.

Abbott Mead Vickers BBDO is re-installing a planning chief after a

six-month experiment in which the planning department was split into

semi-autonomous groups.



The groups will remain, but they will be headed by Mir Kennedy, who has

been at the agency for six years and is one of its planning

directors.



She fills the role that had been vacant since last year’s departure of

Jackie Boulter, who left to establish her own consultancy. Since her

exit, the agency decided against naming an immediate replacement,

instead dividing the planning department into five groups, giving each

one of these a greater measure of responsibility.



’To that extent, the system has worked,’ Andrew Robertson, AMV’s

managing director, said.’But we’ve found there is still a need for a

single head of planning to provide focus, leadership and management of

the planning function.’



Kennedy was the agency’s original choice as Boulter’s successor but she

turned down the offer because she was expecting her second child and

about to take maternity leave.



’We looked at other candidates in Britain and the US but concluded that

Mir was our best bet,’ Robertson said.



An Oxford graduate, Kennedy began her agency career as an account

executive at Saatchi & Saatchi in 1988, switching to planning two years

later.



She worked on Saatchis’ Allied Breweries, NSPCC and Lanson Champagne

accounts before moving to Court Burkitt & Company.



’Mir isn’t only an extremely good practising planner but a very

effective manager of people,’ Robertson added. ’She’s also a good

listener, is very thoughtful and has the ability to make things happen.’



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