Kenny to quit UK for South Africa-based media opportunity

Alec Kenny, the former media director of Saatchi and Saatchi, is leaving the UK to take up a top-level media post in South Africa.

Alec Kenny, the former media director of Saatchi and Saatchi, is

leaving the UK to take up a top-level media post in South Africa.



Kenny has been appointed to head the country’s fifth-largest media

specialist, Penta Communications Services. He will take up the post of

managing director in the summer, and will head a client portfolio which

includes media for the Bates-owned agency, BLGK, the department store,

Edgars, and some BAT business.



PCS was one of the fastest-growing media companies in South Africa last

year, with billings up by 73 per cent. It is owned by a consortium which

includes Blue Sky, the holding company that also owns 49 per cent of

BLGK.



Other shareholders include the banking group, ABSA, and PCS’s own

management.



Kenny is set to take up a shareholding in the company after his first

year in office.



Kenny said: ’This is an exciting opportunity for me, given that Penta

has done extremely well since launching in 1995. The South African

market is becoming increasingly important for global advertisers and

media specialists are poised for rapid growth there.’



Kenny has been working as a consultant for the past year and before that

was the first commercial director of Talk Radio. He headed Saatchis’

media department in the 80s and co-founded a media independent, Kenny

Lockett Booth, in 1990.



An official statement says Kenny is ’expected to play the key role in

shaping PCS for the future and to lead new-business drives’. PCS is

aiming to position itself as a ’new age’ communications independent by

offering services beyond basic media buying.