Alec Kenny, the former media director of Saatchi and Saatchi, is
leaving the UK to take up a top-level media post in South Africa.
Kenny has been appointed to head the country’s fifth-largest media
specialist, Penta Communications Services. He will take up the post of
managing director in the summer, and will head a client portfolio which
includes media for the Bates-owned agency, BLGK, the department store,
Edgars, and some BAT business.
PCS was one of the fastest-growing media companies in South Africa last
year, with billings up by 73 per cent. It is owned by a consortium which
includes Blue Sky, the holding company that also owns 49 per cent of
Other shareholders include the banking group, ABSA, and PCS’s own
Kenny is set to take up a shareholding in the company after his first
year in office.
Kenny said: ’This is an exciting opportunity for me, given that Penta
has done extremely well since launching in 1995. The South African
market is becoming increasingly important for global advertisers and
media specialists are poised for rapid growth there.’
Kenny has been working as a consultant for the past year and before that
was the first commercial director of Talk Radio. He headed Saatchis’
media department in the 80s and co-founded a media independent, Kenny
Lockett Booth, in 1990.
An official statement says Kenny is ’expected to play the key role in
shaping PCS for the future and to lead new-business drives’. PCS is
aiming to position itself as a ’new age’ communications independent by
offering services beyond basic media buying.