Directed by Spike Jonze – whose films include Being John Malkovich, Where the Wild Things Are and Her – the four minute film nods to Jonze's famous music video for Fatboy Slim's "Weapon of choice", in which Christopher Walken spontaneously busts a groove in a similar manner.
The ad for new fragrance Kenzo World is soundtracked by original track "Mutant brain" by Sam Spiegel & Ape Drums feat. Assassin. It has been warmly received online, racking up 200,000 views since being posted on Thursday.
It has won a highly enthusiastic response on Twitter, with acclaim for Qualley's performance, the direction, sense of liberation and the rejection of the tropes commonly seen in perfume ads.
Bast is in love woth the new Spike Jones directed Kenzo perfume ad! This one knocks all the perfume cliches out... https://t.co/1WuH8laxXH— Bast magazine (@BASTMAGAZINE) August 30, 2016
The new Kenzo ad has smashed some of the preconceptions of what perfume advertising should be - pretty amazing https://t.co/NvjSwDCi24— John Williams (@JWOnDigital) August 30, 2016
Yes Kenzo ad. Finally. Once bought a knockoff bottle of Kenzo in turkey so I like 2 think I contributed to this excellent piece of pop culch— Rebecca Lucy Taylor (@SLOWCLUBREBECCA) August 31, 2016
Fun Fact: This Spike Jonze perfume ad is an hour long if you watch it 25 times in a row.https://t.co/AuwwEWrR0A— Eric J. Stolze (@ericjstolze) August 30, 2016