Kettle Foods 'the Kettle way' by 101

Kettle Foods has released a print and digital campaign, by 101, to support its new range of tortilla chips.

The agency commissioned a traditional signwriter, Mick Pollard, to hand-paint each of the print executions in the campaign.

There is also a short film about him and his work on the brand’s Facebook and YouTube channels. The work, which breaks this week, was created by Tim Donald and Misha Newby. The photographer was Robbie Maynard.