Google Glass backlash
Ever since Google announced its controversial Glass glasses, which allow people to take pictures using a "discrete" headset, privacy concerns have been a concern.
But the tech world seems to be less impressed by the product and its wearers attending the conference.
And it's not surprising given where some wearers were using them...
Seriously people, wearing Google Glass to the toilet is not cool #sxsw— Danny Whatmough (@DannyWhatmough) March 8, 2014
3D Printed Food
3D printing, a technology that has picked up momentum in the past 18 months, was also on display with 3D-printed confectionery.
In the tweet below, Richard Stokes, the global marketing and new business director at Maxus, is seen tasting a 3D-printed sugar cube.
Meanwhile, a machine captured in this Vine video prints Oreo cookies in 3D for attendees.
Julian Assange Skypes it in
Speaking from Ecuador's London Embassy, the founder of Wikileaks Julian Assange addressed an SXSW audience via video link.
The talk was not well received by the former Burberry and Topshop marketing director and founder of Innovate7, Justin Cooke.
And the talk was reportedly not well received by the room, either, with technical difficulties seeming to be an issue.
Eric Schmidt, Neil deGrasse Tyson and inspiration
Following on from the release of their book The New Digital Age in 2013, Eric Schmidt and Jared Cohen, Google's executive chairman and director of Ideas, respectively, took to the stage to talk about government, society and cyberwar.
The room where the talk was being held started to fill up nearly an hour before the "tech stars" were due to appear.
Schmidt also commented on the recent WhatsApp purchase by Facebook:
And, in a separate discussion, the scientist Neil deGrasse Tyson, was a big draw with his talk about dinosaurs and space.
Lessons for adland
The discussion around marketing and advertising continued on Twitter, with realtime marketing, social engagement and data privacy key trends of the weekend.
We need better knowledge around cyber security. Squirrels have taken down the power grid more times than hackers. #sxsw— Engine (@EngineLondon) March 8, 2014
Kevin Bacon gives everyone a "Bacon number" of 1
If you search Google for "Bacon number" and then the name of a celebrity, you are given a calculation of how many degrees of separation there are between that celebrity and Kevin Bacon. The lucky audience at SXSW just decreased their separation by appearing with him in this Vine video posted by Lance Ulanoff, the editor-at-large of Mashable.
And it wouldn't be a tech festival without the appearance of at least one internet sensation. And, who better to make the point that cats are the key to "going viral"?
This article was first published on Campaignlive.co.uk