Kevin Peake to join Aviva in interim brand role

Kevin Peake, Npower's former marketing director, is joining Aviva as interim brand, sponsorship and corporate responsibility director.

Aviva: ballroom TV ad features Paul Whitehouse
Aviva: ballroom TV ad features Paul Whitehouse

Peake left his role at Npower in August this year following a restructure of its operations.

He will report to Anne Filatotchev, Aviva's UK marketing director.

Peake left Npower after it was split into three teams: domestic markets, SME markets and industrial and commercial markets, ahead of a potential sale by parent company RWE.

It is understood that Peake had been offered a new role at Npower at the time.

Peake joined Npower in 2000 from retailer Comet. He previously held marketing roles with financial brands Abbey National, TSB and insurer Prospero Direct.

While at Npower, Peake oversaw several major sponsorship deals, including domestic Test match cricket and, more recently, title sponsorship of the Football League.

Follow John Reynolds on Twitter   @johnreynolds10


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).