Kevin Razvi to take responsibility for CNN sales divisions

CNN has confirmed it has hired the former MindShare deputy managing director Kevin Razvi as its senior vice-president of ad sales for Europe, the Middle East and Africa (Media Business, 13 March).

CNN has confirmed it has hired the former MindShare deputy managing

director Kevin Razvi as its senior vice-president of ad sales for

Europe, the Middle East and Africa (Media Business, 13 March).



Razvi will be based at CNN’s European headquarters in London. He will be

responsible for all ad sales divisions, including the broadcaster’s

internet services.



The decision to place the European sales team under a single management

tier coincides with the promotion of Eric Clemenceau.



He moves from senior vice-president, international sales, to managing

director of Turner Broadcasting System’s French office.



Turner’s president of international sales, David Levy, said: ’This role

has evolved with the convergence of TV and the web. Advertisers are

looking to access bigger platforms and we need people with knowledge of

all facets of our business. Kevin can certainly provide that.’



Working with Razvi and the heads of ad sales in Asia, Latin America and

North America, Levy will offer clients global, cross-media deals. ’CNN

is a global brand and the net is a global phenomenon. We help clients

take advantage of this.’



Razvi will oversee a team of 50, including Lawson Muncaster, who was

hired in January as director of sales for the UK, Scandinavia and the

Netherlands.



’The opportunity to work for CNN, whose brands operate across

international boundaries, was too good to miss,’ Razvi said.



Razvi was a key player in setting up MindShare, which was created from

the merger of J. Walter Thompson’s and Ogilvy & Mather’s media

departments.



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