Kevin Roberts returns after gender comments controversy with new chairman role

Saatchi & Saatchi's controversial former global chief executive and chairman Kevin Roberts has been appointed by PR company Beattie Communications as chairman.

Roberts: left Saatchi & Saatchi last August
Roberts: left Saatchi & Saatchi last August

Roberts resigned from the Publicis Groupe agency last August after comments he made in an interview with Business Insider about gender diversity provoked a storm of criticism.

In the new role, he will coach Beattie’s senior team and help grow Beattie and its suite of boutique marketing offerings, Only, internationally.

Laurna Woods, chief executive of Beattie Group, said: "We are delighted to have recruited one of the world’s most inspirational business minds to help us expand in the UK, North America and Australasia."

In the interview last July, Roberts claimed that the gender diversity in advertising debate was "over", and that if there was a shortage of women in senior leadership roles, it was because women did not have the same kind of ambition as men.

The following day, his comments were disowned by Publicis Groupe chief executive Maurice Lévy, and he was placed on leave, with a statement from the Groupe calling his views "unacceptable". He resigned four days later.

In a TV interview last month, Roberts said his comments had been misunderstood and taken out of context.

Beattie pointed out that seven members of its ten-person leadership team were women.

Roberts said: "Beattie is a creative communications consultancy with enormous potential to grow internationally.

"We are an integrated marketing and communications company with foundations in PR, marketing, creativity, content, technology and data. We have no plans to become a traditional advertising agency."

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